Week-four retention up 3.9x after rebuilding offline-first
Shule EdTech — Shule Learning
Before and after
- Play Store rating
- 2.84.6
- Install size
- 74MB22MB
- Week-four retention
- 9%35%
- Internet connection
- RequiredOptional
The situation
Shule had 40,000 registered students and almost none of them still using the app by week two. The product assumed a stable connection and a modern handset. Their actual users had neither, and the 2.8 store rating said so plainly.
What we built
A rebuild around offline-first architecture: content packs download once over WiFi, all quizzing works without a connection, and progress syncs when the phone next sees a network.
What it changed
- Retention became viable, which made the subscription model work for the first time
- Store rating recovery restored organic install growth that paid marketing had been propping up
- Support tickets about crashes and loading fell away almost entirely
- The smaller install size removed a real barrier for students on limited storage
They tested on the phones our students actually own. That one decision turned the whole product around.
Commercials
- Investment
- KES 2.6M over 12 weeks
- Payback
- Subscription retention gains covered the rebuild within 2 school terms
- Delivery
- 12 weeks
Technology
- Flutter
- SQLite
- Firebase
- Node.js
Tell us what is not working
Thirty minutes, no deck. You will leave with an honest read on feasibility, a price band and a timeline - whether or not you work with us.
We reply within one business day.