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Take what is useful, whether or not you hire us

Checklists and guides we use internally, written up for anyone building in this market. No sales sequence attached — one email, then you decide.

  • PDF checklist, 9 pages

    The 47-Point Website Launch Checklist

    Everything that should be verified before a site goes live - the technical, SEO and legal items that are painful to fix afterwards.

    What is inside

    • Pre-launch technical verification
    • SEO and schema markup checks
    • Performance and Core Web Vitals thresholds
    • Analytics and conversion tracking setup
    • Legal pages and data protection compliance
    • Post-launch monitoring for the first 30 days

    For: Business owners and marketing leads

    Email me when it is ready
  • PDF guide, 18 pages

    Building a Brand System That Holds

    How to define colour, type, imagery and voice so that everything your team publishes stays consistent without a designer in the loop.

    What is inside

    • Why a logo alone solves nothing
    • Building an accessible colour system
    • Type scales that survive real content
    • Photography and illustration direction
    • Template systems for non-designers
    • Mapping design tokens to code

    For: Founders and marketing teams

    Email me when it is ready
  • PDF playbook, 24 pages

    The African Startup Technical Launch Playbook

    Sequencing decisions for a first product: what to build, what to buy, what to defer, and where founders reliably overspend.

    What is inside

    • Defining an MVP that actually proves something
    • Build versus buy for each early system
    • Choosing a stack you can hire for locally
    • Payment and compliance groundwork
    • What investors look for technically
    • The five most common budget mistakes

    For: Founders and early-stage teams

    Email me when it is ready
  • PDF checklist, 12 pages

    Local SEO Checklist for Kenyan Businesses

    Practical steps to rank for the terms your buyers search here - Google Business Profile, local schema, and the content pattern that works.

    What is inside

    • Google Business Profile optimisation
    • Local schema markup that search engines read
    • Keyword research for Kenyan search behaviour
    • Location page structure that ranks
    • Building local citations and backlinks
    • Measuring what actually drives enquiries

    For: Marketing teams and business owners

    Email me when it is ready
  • PDF guide, 16 pages

    E-commerce Readiness Guide

    What has to be true operationally before you sell online - inventory, payments, fulfilment and returns, in the order they will break.

    What is inside

    • Inventory accuracy as a prerequisite
    • M-Pesa and card payment setup
    • Fulfilment and last-mile options
    • Returns and dispute handling
    • Pricing for online versus in-store
    • Launch sequence and first-90-days metrics

    For: Retailers moving online

    Email me when it is ready

Team note: these guides still need writing. Produce each PDF, drop it in public/resources/, then set available: true and the file path in src/content/resources.ts. Until then each card captures interest by email rather than promising a download that does not exist.

Want the version specific to your business?

These guides are general by necessity. A thirty-minute call gets you the answer for your actual situation.

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