5.1x direct enquiries and portal lead fees eliminated
Acacia Real Estate — Acacia Properties
Before and after
- Lead origin
- Portal-sourcedDirect
- Lead to agent contact
- Hours< 30s
- Enquiry quality
- UnqualifiedScored
- Listing control
- 3 portalsOwned
The situation
Acacia was paying per lead to portals for enquiries they could not qualify, on listings they did not control. Their own website was a brochure with a contact form that went to an inbox nobody monitored.
What we built
We built an owned property portal with map search, 360-degree tours, a mortgage calculator and a qualification form that routes serious enquiries to an agent by WhatsApp within seconds.
What it changed
- Lead acquisition moved in-house, removing a recurring per-lead cost entirely
- Agents stopped spending time on enquiries with no budget or financing in place
- Listing content became an owned asset rather than a rental on someone else's platform
- Response time collapsed from hours to seconds via WhatsApp routing
We stopped renting our own customers from portals. The site pays for itself every month in fees we no longer hand over.
Commercials
- Investment
- KES 1.2M over 9 weeks
- Payback
- Eliminated portal fees covered the build in roughly 8 months
- Delivery
- 9 weeks
Technology
- Next.js
- Sanity
- Mapbox
- TailwindCSS
- Vercel
Tell us what is not working
Thirty minutes, no deck. You will leave with an honest read on feasibility, a price band and a timeline - whether or not you work with us.
We reply within one business day.